Brand Identity & Experience Standards — the official portal for designers, printers, decorators, photographers and vendors bringing Rahael's World to life.
SHARE YOUR IDEAS. SHINE YOUR WAY!
The World We're Building
Rahael's World is a high-energy, entertainment-property-level brand built around empowering children to see themselves not just as consumers of digital media, but as active creators, storytellers, and stars.
Less Scrolling.
More Creating!
Every child is the star of their own show. Our job is to hand them the mic, the camera, and the spotlight — then get out of the way.
- Bright, bold, and unapologetically Rahael
- Saturated, editorial, joyful
- YouTube-era kid culture, premium finish
How We Show Up
The voice, energy and attitude that defines every touchpoint in the Rahael's World universe.
- ✓ Loud, proud, and full of personality
- ✓ Kid-led, parent-approved
- ✓ Premium, polished, and intentional
- ✓ Inclusive of every kid, every vibe
- ✓ A real entertainment property
- ✗ Generic kids-party clipart
- ✗ Muted, beige, or "tasteful"
- ✗ Corporate, stiff, or talking-down
- ✗ A single-character cartoon brand
- ✗ Just another birthday theme
The Marks
The visual signature of Rahael's World. Always preserve the thick black sticker outline and white inner border.
Primary lockup leads. Wordmark for tight spaces. Badge for credentials only.
Maintain space equal to the height of the "R" on all sides.
Digital: 120px wide. Print: 1 inch wide. Never smaller.
No stretching, recoloring, removing outlines, or rotating.
The Palette
Click any swatch to copy the HEX. Bold pinks and purples lead; black holds it all together.
Bubble Pink + Royal Purple drive every hero moment.
Lavender for softness, YouTube Red for creator energy, Sunshine Gold for star moments.
Pair light brand colors with Creator Black type. Keep AA contrast on all body copy.
The Type System
Bold · Playful · Fun. Reserved for hero moments, station signs, and key art.
Used for section labels, badges, and short callouts.
Clean, modern, easy to read. Poppins handles all instructional text, captions, and technical notes — from website paragraphs to print specifications and vendor handoff sheets.
The Visual Toolkit
A sticker-book vocabulary of outlines, doodles, and icons that makes any touchpoint instantly Rahael's.
Every primary element wears a 3-4px Creator Black stroke and a white inner border.
Used for voice moments — call-outs, quotes, mantras.
Hand-drawn sparkles, arrows, hearts scattered as accents — never to clutter.
The Creator Zones
Four flagship stations. Each owns a color, an icon, a voice.
In The Wild
Every place the brand lives at the experience itself.
The Pass System
For Designers & Printers
Non-negotiables for every vendor file.